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Strategic Brand Development of Company
Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
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Strategic Brand Management
Slámová, Petra ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.
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Brand Building for Development of Competitiveness
Březa, Michal ; Šítková, Lucie (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on the development of the trade mark "Hrackomat" by Nejlepší hračky, s.r.o. In the theoretical part I deal with the strategic building and creating brand value. The practical part contains a presentation of the company incurred an analysis of marketing activities to promote sales and brand building. The analytical part contains proposals marketing activities to the brand building and increase competitiveness.
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Strategic Brand Management
Beran, Jaromír ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The diploma thesis deals with proposals for the development and building of a brand at the retail company Goled, which deals with the online sale of LED lighting. The thesis identifies suitable theoretical concepts for brand development. First is analyzed the company, the Goled brand itself and then its position to customers and competitor. The work mainly uses the experience of existing customers of the brand, which it then uses to design appropriate building and development of the Goled brand.
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Strategic Brand Development of Company
Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
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Brand Building Strategy for HYTEX PRODUCTION s.r.o.
Dvořák, Jakub ; Zorníková, Karin (referee) ; Zich, Robert (advisor)
The objective of the thesis “brand building strategy for HYTEX Production s.r.o.” is the analyses of brand building of the company HYTEX Production s.r.o. and the analyses of marketing activities focused on brand building. The thesis is divided into two main parts. In the theoretical part the brand, it´s building and also building of brand equity are introduced. In addition to that, the author focuses on marketing communication tools which support the building of brand equity. At the end of theoretical part, the author gives recommendations for brand building. In the practical part the company and internal and external environment of the company are introduced. Then the brand building, marketing analysis and analysis of current status of the company. On the bases of the evaluation of the analysis results, the recommendations for further company development are given.
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Proposal for New Brand Development for Own Business Project
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na strategický rozvoj mé značky, Pastelle Apparel, která se pohybuje na trhu se stylovým, značkovým oblečením. Značka se nachází na úplném začátku své existence, proto tato práce postihuje veškeré aspekty jejího vzniku, společně s kompletní vizí její realizace. K dosažení a navržení konečné podoby značky je využita řada teoretických modelů a výzkumných metod zaměřených jednak na samotný koncept značky, na charakter zákazníka, jejich vnímání naší značky a následně náhled na konkurenci na tomto trhu. Výsledky a uplatněné metodika jsou klíčové pro realizaci a navržení konečné podoby mé značky.
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Selected contemporary ethical issues of journalists'self-branding in the era of digital media network
Šponerová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines the impact of the process of personal branding in the era of networked digital media on the Czech media scene. With the emergence of new technologies and social networks, society and media have undergone significant transformations, which have led, for example, to changes in the norms of the journalistic profession. The paper focuses on the process of branding in journalism and identifies ethically controversial aspects related to this phenomenon. The analysis of a research sample of Czech journalists reveals diverse approaches to branding. At the same time, it highlights the changes in the perception of the journalistic profession and the penetration of non-media elements into the journalistic field. The study also describes what challenges and opportunities this activity brings. It also points out the shortcomings of ethical standards and the absence of approaches that would reflect the new media reality. Despite its many limitations, the work presents the reality of contemporary journalism and provides a starting point for further exploration of this phenomenon in the Czech space.
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Proposal for Strategic Brand Development Activities
Tvarožková, Klára ; Havíř, David (referee) ; Zich, Robert (advisor)
This thesis focuses on proposals for strategic brand development activities of a Brnobased startup operating in the global market of elemental analysis. The thesis will present theoretical background focusing on the areas of brand, business model, market, competitors and customers. The analytical part examines the current market situation, the competitors' approach to brand development and the existing brand of the startup itself. The proposal part of this thesis creates a possible model for brand development along with suggestions for implementation and increased awareness.
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